NEW LOOK AND FEEL

SAN DIEGO COUNTY PARKS

To introduce the new umbrella brand for the San Diego County Parks and Recreation Department, Thrive collaborated with MJE Marketing to create a compelling PSA video. This video highlighted what residents and visitors could anticipate from the rebrand.

The video was strategically showcased in movie theaters to reignite community interest in the county's 85+ parks. It also formed the centerpiece of a digital marketing campaign across Facebook, Instagram, YouTube, and Google. Additionally, it was presented at a community meeting to the County Board of Supervisors.

The video garnered multiple accolades, winning awards from the Public Relations Society of America (PRSA), the American Marketing Association (AMA), and the National Recreation and Park Association (NRPA) in the marketing and public relations categories.