ANYTIME GRILL

MINDEN GRILL COMPANY

During the third year of business, Minden Grill Company introduced the Minden Anytime Grill to be used on a stove top during the cooler months. While the concept wasn't new, the Minden Anytime Grill was designed to work on an electric or gas range, which no one in the market place currently offered.

The grill reduced the amount of fat compared to frying foods or using oil, and still retained the moisture of the grilled food due to the venting system. It offered a grease drip system that captured the residue that could easily be washed in the dishwasher after cooking.

The way the Anytime Grill used the stove top was at the time, genius, and no one in the market offered anything like it. But, when introduced to the marketplace, there was skepticism. The concept was tested with more than 400 people, and the reviews came back very positive.

Because of the cost, size, and type of grilling system offered, this item was launched as part of an infomercial marketing campaign where the grill was introduced on the Home Shopping Network, TV Ordering Network, amongst other key shopping channels.